Beauty Forum Festival
BEAUTY FORUM Festival in Munich is the most important beauty event in Europe for the autumn season. For almost 40 years it has been concentrating the leading brands in the industry, who choose this event to present the novelties and trends of the future. The BEAUTY FORUM Festival offers a platform for the entire beauty and wellness industry. The goal: Presenting a broad spectrum of future visions, industry innovations and trends. In addition to classic beauty products, the focus is on a holistic approach that addresses beauty and health needs of today and tomorrow combined.
In 2025, we experience two premieres:
In response to the growing demand from the professional beauty industry and the latest market insights (Mintel: 2025 Global Beauty and Personal Care Trends a. o.), we are opening one of our three halls to consumers for the very first time — while beauty professionals continue to enjoy full access to all three.
But that’s not all: We are transforming our long-standing trade show into a vibrant beauty festival, complete with short, engaging information sessions, educational opportunities, and lively entertainment formats.
Get ready for a fresh, dynamic experience that caters to both beauty experts and enthusiasts alike — where cutting-edge innovation meets festival flair … at the BEAUTY FORUM Festival!
- 18.10. - 19.10.2025
- Munich // Germany
Jerome Siel
Marketing & Account Director
Contact me for more information about our events, media or other projects
FACTS & FIGURES
>535 Exhibitors and Brands
More than 20,000 Visitors from 25 Countries
25,000 sqm
Europe’s No. 1 cosmetics trade fair in the fall presents the latest trends, products and applications from the fields of cosmetics, medical beauty, nail, foot in three exhibition halls in addition to an extensive trade exhibition with over 535 well-known exhibiting companies and brands. The offer is complemented by an exciting supporting program with a podiatry congress, workshops, stage shows and championships, as well as numerous informative lectures.
In a world that is often characterised by hectic and stress, BEAUTY FORUM MUNICH offers a unique retreat – a place where beauty is not just superficial, but a source of inner strength and self-confidence. It’s not just about products and treatments, but about the feeling they convey – the feeling of loving and accepting yourself as you are.
There were some special innovations in 2023:
You could be inspired by young companies in the start-up zone, which have the best prerequisites to soon be among the big players with new products and fresh ideas.
Our interactive activity and participation areas invited visitors to be explored. They could take part in a Zumba or yoga session, have their make-up touched up and/or show off their creativity around the theme of “Winter Wonderland” in the nail contest!
Our exclusive selfie campaign was brand new at our selfie spots, which were distributed throughout the exhibition halls with a wide variety of motifs to capture individual memories.
Messe Munich (neighbourhood)
Anti-Ageing Congress
October 25, 2024
Event includes
- Medical-Beauty
- Ingrediences
- Aesthetic Beauty
Messe Munich (BEAUTY FORUM MUNICH)
Podology Congress
October 26 + 27, 2024
Focus: Diabetic foot syndrome
MORE EVENTS
Beauty Business Day Leipzig
The exclusive one-day event with exhibition and expert lectures for beauty professionals will take place on 13 May 2023 in Leipzig. Around 25 companies present their products.
Beauty Forum Swiss
The leading event for professional cosmetics in Switzerland brings together cosmetics companies and industry professionals on the 5th and 6th of March 2023
Beauty Business Day Lugano
One-day event with exhibition and expert lectures for beauty professionals from Lausanne and the surrounding area on the 14th of November 2022.
Cosmoprof Worldwide Bologna
Cosmoprof Worldwide Bologna will take place from 16th-20th of March 2023 with 220,057 operators and more than 2,700 exhibiting companies from 70 countries.